A comprehensive view of the SMB ICT Market, this practice covers a broad range of topics, including buying behavior, mindset related to strategic IT, business pain points, impact of the economy, computing, software, IT services, telecommunications, mobility, cloud applications and social media. Areas of opportunity are identified based on trending data, growth metrics, market adoption rates, and end user insights to provide a 360-degree view of the SMB IT landscape.
AMI has tracked the evolution of mobility and the cloud over the last decade, in all its various forms. We are seeing a confluence of factors that are giving cloud and mobility adoption stronger momentum among SMBs. Key among these is the growing ubiquity of broadband and smart devices which have collectively raised the level of data and application access, collaboration and interest in the SMB space. AMI's ICT Tracker and Cloud Services practice provides a review of ICT usage and deployment, economic influences, and a market opportunity assessment among SMBs, as well as an overview of the growing impact of mobility and cloud services on the SMB market.
Although SMBs continue to face challenges a more positive economic outlook is now enabling them to increase ICT investments and in rapidly escalating numbers they are turning to cloud solutions. Driven by the need for simple solutions SMBs increasingly prefer to acquire cloud services as part of an "optimal bundle". While price is a consideration it is more important that solutions align closely to business needs and provide purchasing, billing and service/support convenience. This study provides a framework for architeching optimal cloud-based services offerings to meet this demand. SMBs' need for specific cloud applications and services are synthesized into pre-packaged "bundles" or offers. The study also covers the cloud market opportunity, usage related trends, decision making aspects and routes to market for cloud services.
SMB Cloud Playbook - Opportunities & Actionable GTM Insights.
- Drivers, Spending and Business Issues
- IT Decision Making/Drivers
- Strategic IT Mindset
- Migration to Cloud
- Assessment of Optimal Cloud Bundles
- Channels/Routes to Market