Cloud Services

Global SMB ICT & Cloud Services Tracker Practice

A comprehensive view of the SMB ICT Market, this practice covers a broad range of topics, including buying behavior, mindset related to strategic IT, business pain points, impact of the economy, computing, software, IT services, telecommunications, mobility, cloud applications and social media. Areas of opportunity are identified based on trending data, growth metrics, market adoption rates, and end user insights to provide a 360-degree view of the SMB IT landscape.

AMI has tracked the evolution of mobility and the cloud over the last decade, in all its various forms. We are seeing a confluence of factors that are giving cloud and mobility adoption stronger momentum among SMBs. Key among these is the growing ubiquity of broadband and smart devices which have collectively raised the level of data and application access, collaboration and interest in the SMB space. AMI's ICT Tracker and Cloud Services practice provides a review of ICT usage and deployment, economic influences, and a market opportunity assessment among SMBs, as well as an overview of the growing impact of mobility and cloud services on the SMB market.

Key Questions Answered

  • What technologies are SMBs using in their business?  What technologies are perceived to be the most important to SMBs?  Where are pockets of highest growth opportunity?  
  • What will be the impact evolving operating systems and mobile device usage proliferation?
  • How has the economy impacted SMBs? What IT solutions are considered "strategic"? 
  • What are the key drivers and inhibitors of adoption? For those who do not use/do not plan to use, why not?
  • How can vendors and service providers find the "high-value" targets for their ICT solutions?  How do they reach key business decision makers, craft ideal messaging, etc.?
  • What is the total SMB market opportunity for hosted/cloud-based products and services and how fast is it growing?  What hosted solutions are experiencing the greatest growth?  What is driving cloud adoption?
  • How interested are different types of SMBs in various cloud bundles?  How does this interest differ among business applications and hosted infrastructure? 
  • Where do SMBs prefer to purchase technology solutions?
  • What are the country and segment specific nuances
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SMB Cloud Playbook - Opportunities & Actionable GTM

Although SMBs continue to face challenges a more positive economic outlook is now enabling them to increase ICT investments and in rapidly escalating numbers they are turning to cloud solutions. Driven by the need for simple solutions SMBs increasingly prefer to acquire cloud services as part of an "optimal bundle". While price is a consideration it is more important that solutions align closely to business needs and provide purchasing, billing and service/support convenience. This study provides a framework for architeching optimal cloud-based services offerings to meet this demand. SMBs' need for specific cloud applications and services are synthesized into pre-packaged "bundles" or offers. The study also covers the cloud market opportunity, usage related trends, decision making aspects and routes to market for cloud services.

SMB Cloud Playbook - Opportunities & Actionable GTM Insights.

  • Drivers, Spending and Business Issues
  • IT Decision Making/Drivers
  • Strategic IT Mindset
  • Migration to Cloud
  • Assessment of Optimal Cloud Bundles
  • Channels/Routes to Market

Key Questions Answered

  • What is the total SMB market opportunity for hosted/cloud-based products and services by employee size segment? What is the  forecast for various types of cloud solutions, e.g. SaaS, IaaS, etc?  
  • Which hosted solutions among which employee size firms are experienceing the greatest growth?
  • How interested are different types of SMBs in various solution portfolios? How does interest differ among business applications and hosted infrastructure across employee size segments? 
  • What is the demand for single vs. multiple (bundled) cloud services? How can vendors determine "optimal" bundles for SMBs?
  • How can vendors and service providers find the "high-value" targets for their ICT solutions?  
  • What is the potential revenue impact of various bundles?
  • How are channel partners transforming themselves to meet SMB demand for cloud solutions?
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