Devices & Mobility

PCs and Devices Market Overview and Opportunity Assessment

PCs and devices are the most basic building blocks of IT adoption among small and medium businesses. Understanding how SMBs use computing devices across various functions is important for vendors. SMBs are most interested in purchasing IT from vendors who "understand our business". This practice provides an in-depth market perspective into SMB adoption computing devices: desktops, AIOs, notebooks, ultra books, tablets and hybrids. This service includes an examination of key drivers, usage patterns, applications usage, add-on/bundled solutions and services, lifecycle, buying behavior, purchase preferences and channel and IT spending.

Global SMB PCs and Devices Market Overview and Opportunity Assessment

  • SMB Global Addressable Market Overview
  • SMB Characteristics and PC/Device Purchase Drivers
  • Worldwide SMB Computing Device Market Opportunity by region
  • Uptake & Demand for Desktops, AIOs, Notebooks, Ultrbooks, Tablets and Hybrids
  • Computing Devices Brand and OS Usage & Preferences, Lifecycles, Bundles and Applications Usage

Key Questions Answered

  • What is the total SMB market opportunity for computing devices: desktops, AIOs, notebooks, ultrabooks, tablets and hybrids and services and how fast is it growing?
  • What types of software applications are SMBs running on their PCs/devices, which bundles are of most interest?
  • What is driving computing device adoption? What is the average lifecycle of various types of devices? What types of devices are experiencing the greatest uplift?
  • What are the areas of SMB ICT usage that have the greatest impact on how PCs and mobile devices are used and managed?    
  • What is the role being played by mobility, social media and the Cloud?
  • How important will the Cloud become for computing related solutions such as remotely managed PCs and MMs, hosted software, security and storage solutions and over what time frame?
  • Where do SMBs buy PCs and  mobile devices?
  • How important are computing device considerations to SMB decision makers, who are these BDMs and how do we reach them?
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Tablet Market Landscape and Outlook Tracker

Tablets are increasingly perceived by SMBs as an effective business tool, and the growing use of these devices are transforming SMBs' ICT infrastructure and management style. SMBs are using tablets for an ever-broader range of business applications, and cost-cutting pressure is fueling a bring-your-own-device (BYOD) environment. This in turn is raising new challenges for SMB ICT management and accelerating the demand for cloud-based services. AMI's tablet practice explores the market potential, brand/OS decisions and the likely future directions of this extremely popular product.

GSMB Tablet Tracker Overview

AMI's Tablet practice provides deep insight into SMB demand for tablets and mobile products and services.

  • Economic Outlook, Business Sentiment, and Business Performance
  • Mobile and ICT Solutions and their Strategic Importance to Business
  • Tablet Market Opportunity Sizing
  • Tablet Adoption, Lifecycle, OS, Applications Usage, Brands
  • Tablet Buying Behavior, Purchase Channels, and Service and Support
  • Tablet Users and Decision Makers

Key Questions Answered

  • What will be the impact of evolving tablet operating systems on the SMB tablet market? And what will be the implications for mobile application usage?
  • What types of applications are SMBs currently using on tablets and what are SMB plans going forward? 
  • What are company policies regarding employee owned devices? How are SMBs managing security for tablet devices?
  • Who selects tablet brands? What criteria are SMBs considering when they select a brand?
  • How does the usage of tablets change the adoption and management of ICT among SMBs, including the protection of business critical data?
  • What are the key benefits of adopting tablets for business?
  • What types of data or communication technology are being used by SMBs on tablets?
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Mobility Practice

Mobile adoption among SMBs is transforming their IT landscape, creating demand for solutions that facilitate business regardless of location or platform. As the adoption of smartphones and tablets grows in the market, it is important to stay on top of emerging trends. This practice provides deep insights into the usage and adoption drivers of smartphones, tablets, mobile & cloud applications, brand & device feature preferences, purchase channels and service/support models usage.

Mobility Landscape, Opportunity Assessment & Outlook

AMI's Mobility practice provides deep insight into SMB demand for mobile products and services.

  • Mobile Device Market Opportunity Outlook
  • Smartphone and Tablet Adoption, Applications, Device Management, Security
  • Brand Usage and Preferences
  • Economic Outlook, Business Sentiment and Business Performance
  • ICT Solutions and their Strategic Importance to Business
  • Smartphone and Tablet Users and Decision Makers
  • Buying Behavior, Purchase Channels, and Service and Support
  • Customer Segmentation and Engagement

Key Questions Answered

  • How has the increased availability and adoption of mobile devices impacted the behavior of SMBs?
  • How many SMBs are using mobile technologies and how many will use them in the future? 
  • What is the market opportunity for device and data plan spending?
  • What applications are SMBs using on their mobile devices, and who are the primary users?
  • What brands of mobile devices are they using?
  • How are mobile devices supported in an SMB organization?  Does the firm dictate brand adoption or is it employee choice?

Four Drill Down Modules Provide Actionable Go-to-Market (GTM) Insights

  • Module 1: North America SMB Mobility Landscape, Opportunity Assessment & Outlook
  • Module 2: Mobility Market Size and Outllook (five year forecast)
  • Module 3: Mobility GTM Segmentation & Customer Acquistion
  • Module 4: Marketing Through the Channel Partner Ecosystem
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