Market Segmentation

Market Segementation Model

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AMI’s IT-driven segmentation of the small and medium business market provides clear and actionable guidance to marketers and product developers, helpingt IT marketers organize and prioritize the highly diverse and fragmented SMB universe. The model uses AMI’s proprietary multivariate segmentation algorithms to create cohesive IT segments and target clusters for IT products and services:

Business characteristics, needs, pain points

Purchase process attributes including decision makers, influencers and more

IT attitudes, behaviors, usage, expectations and needs

A “convergence” segmentation model, addressing current/planned ownership, attitudes, usage behavior and spending areas.

To learn more about how we can address your specific business needs, please contact us.