AMI’s IT-driven segmentation of the small and medium business market provides clear and actionable guidance to marketers and product developers, helpingt IT marketers organize and prioritize the highly diverse and fragmented SMB universe. The model uses AMI’s proprietary multivariate segmentation algorithms to create cohesive IT segments and target clusters for IT products and services:
Business characteristics, needs, pain points
Purchase process attributes including decision makers, influencers and more
IT attitudes, behaviors, usage, expectations and needs
A “convergence” segmentation model, addressing current/planned ownership, attitudes, usage behavior and spending areas.